This exercise provides a high level roadmap with monthly themes. Quarterly or annual goals and metrics can be overwhelming without a vision for achieving them. This creates a structure for execution and alignment.
Your brand is innately known best by those who carry out the business every day. Documenting it provides a way of communicating across teams and aligning how people speak about your business to others.
Everyone can tell when stagnant stock photos are used in your brand and marketing materials. It can be an easy choice, but consider these options for standing out from the mundane. It's worth the effort.
A core building block of go-to-market is storytelling. Make your products and solutions come to life by telling how they will positively change their life. Check out this tip sheet for using data, visuals and narrative.
No matter what your budget, you should prioritize your marketing spend and evaluate the ROI potential. At the very least, apply these three criteria to the decision process. Then, assign accountability and monitor results.
When they leave, it is costly and can severely slow down productivity for months at a time. Proactive managers can minimize surprise exits with four proven strategies. Communication and clarity are keys to success.
This exercise helps to determine what metrics to track according to your unique marketing program objectives. The output of this exercise can be used to validate and prioritize related marketing spend.
SEO is not an optional marketing initiative. It is essential and core to building brand awareness and making your company accessible to target audiences. It is not a one-time job, but continuous in nature.
If you want to increase success rates with marketing programs, you need to get smart with your approach. People know if you are not being authentic. So don't pretend. Build trust with every touch point.