Strategy

30-60-90-Day Planning and Prioritization 

Strategy

This exercise provides a high level roadmap with monthly themes. Quarterly or annual goals and metrics can be overwhelming without a vision for achieving them.  This creates a structure for execution and alignment. 

Branding

Mission Vision Values Alignment

Branding

Your brand is innately known best by those who carry out the business every day.  Documenting it provides a way of communicating across teams and aligning how people speak about your business to others.     

Strategy

Design Thinking Process Engages the Buyer

Strategy

Lower the risk of innovation by applying these five steps in your product or solution build.  As you develop prototypes, learn from client feedback, test and refine along the way.

Strategy

Eight Social Media Tips for Eye-Catching Graphics

Strategy

Everyone can tell when stagnant stock photos are used in your brand and marketing materials.  It can be an easy choice, but consider these options for standing out from the mundane.  It's worth the effort.

Pragmatic Marketing

Pragmatic Marketing Certification (PMVI)

Pragmatic Marketing

MarComFly has achieved the Pragmatic Marketing Certification Level Six, the highest achievable level.  It is considered the de facto standard for training product professionals.  

Sales Process

Workflows at Each Stage of the Sales Funnel

Sales Process

This model provides a map for integrated campaigns for marketing and sales activities.  It can also be used as a template for content planning and training for required sales team activities.  

Go2Market

Three Storytelling Essentials

Go2Market

A core building block of go-to-market is storytelling.  Make your products and solutions come to life by telling how they will positively change their life.  Check out this tip sheet for using data, visuals and narrative.

Strategy

Three Criteria for Justifying Spend

Strategy

No matter what your budget, you should prioritize your marketing spend and evaluate the ROI potential.  At the very least, apply these three criteria to the decision process.  Then, assign accountability and monitor results.

Strategy

Four Proven Ways to Keep Good Talent

Strategy

When they leave, it is costly and can severely slow down productivity for months at a time.  Proactive managers can minimize surprise exits with four proven strategies.  Communication and clarity are keys to success. 

Go2Market

Programs at Each Stage of the Buyer's Journey

Go2Market

This exercise helps to determine what metrics to track according to your unique marketing program objectives.  The output of this exercise can be used to validate and prioritize related marketing spend.

Go2Market

SEO Best Practices Guide for Download

Go2Market

SEO is not an optional marketing initiative.  It is essential and core to building brand awareness and making your company accessible to target audiences.  It is not a one-time job, but continuous in nature.   

Strategy

Five Ways to Connect and Build Trust

Strategy

If you want to increase success rates with marketing programs, you need to get smart with your approach.  People know if you are not being authentic.  So don't pretend.  Build trust with every touch point.

Strategy

The Model for Product Marketing 

Strategy

The Pragmatic Marketing Framework provides a standard language for your entire product team and a blueprint of the key activities needed to bring profitable, problem-oriented products to market. 

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